Privacy Policy for Fallow Workshops Ltd

Last updated: 1st September 2024

Introduction
Fallow Workshops Ltd ("we", "us", or "our") is committed to protecting and respecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal data when you visit our website (www.fallowworkshops.com) in compliance with the UK General Data Protection Regulation (GDPR).

Data We Collect

We may collect the following types of personal data when you use our website or request a quote from us:

  • Contact Information: name, address, email address, phone number.

  • Project Details: information about your kitchen and preferences.

  • Transaction Information: records of your purchases, services requested, and payment information.

  • Technical Data: IP address, browser type, and other details related to your interaction with our website.

  • Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.

  • Cookies and Tracking Data: Behavioural metrics, heatmaps, session replays, and website usage data via cookies, including third-party tools such as Microsoft Clarity, Google Analytics, and Facebook Pixel.

How We Use Your Data

We use your personal data for the following purposes:

  • To provide our services: Including the design, installation, and support for premium kitchens.

  • To communicate with you and process quotes and enquiries: To respond to your requests and provide bespoke kitchen design proposals.

  • To process transactions: For orders placed and payments made.

  • To improve our services: By analysing usage data and customer feedback.

  • To improve your experience on our website; To analyse website usage and user interactions, and optimise site performance.

  • For marketing purposes: To send you information about our products, services, company updates, and promotions (with your consent; you can opt out at any time).

  • For security and fraud prevention: To ensure the security of our website and protect user data.

Legal Basis for Processing

We process your data on the following legal bases:

  • Performance of a contract: When we provide our services to you.

  • Legitimate interests: For marketing, improving our services, and safeguarding our business.

  • Consent: For sending you marketing communications when consent is required.

  • Legal obligations: To comply with laws and regulations.

Third Party Tools and Data Sharing

We do not sell your personal data to third parties. However, we may share your data with:

  • Service providers, who assist us in providing our services (e.g., payment processors, delivery companies).

  • Professional advisers: Including lawyers, bankers, auditors, and insurers.

  • Regulatory authorities: Where required by law.

  • Microsoft Clarity: We collect data on how users interact with our website through heatmaps, session replays, and other behavioural metrics. For more information on how Microsoft collects and uses your data, please review the Microsoft Privacy Statement.

  • GoHighLevel CRM: We store customer data in our sales and marketing platform, GoHighLevel, used by our in-house team to manage customer relationships. Facebook Pixel and Google Analytics: We use these tools to track user interactions on our website for marketing and analytics purposes.


Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for legal, accounting, or reporting requirements. Specific retention periods may vary based on the type of data and its use.

Your Data Rights

Under the GDPR you have the following rights:

  • Access: Request a copy of the personal data we hold about you.

  • Correction: Request correction of any inaccurate or incomplete data.

  • Erasure: Request deletion of your data, where applicable.

  • Objection: Opt-out of certain types of processing, including marketing.

  • Restriction: Request the restriction of processing your personal data in certain circumstances.

  • Portability: Request transfer of your data to another service provider.

    To exercise any of these rights, please contact us at team@fallowworkshops.com.

Data Security

We take appropriate security measures to protect your personal data from unauthorized access, use, or disclosure, using technical and organisational measures, including encryption and secure servers.

Cookies

Cookies are small data files stores on your browser. We use both first-party and third-party cookies to track website usage and provide a personalised experiemce. For more details on the cookes we use, or to manage your cookie preferences, please refer to our Cookie Policy.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Please review this policy periodically for updates.

International Data Transfers

We do not currently transfer personal data outside of the UK of European Economic Area. If this changes in the future, we will update this policy accordingly and ensure compliance with applicable data protection laws.

Opting Out of Marketing Communications

You can opt out of receiving marketing communications from us at any time by emailing team@fallowworkshops.com. We will promptly remove your contact details from our marketing lists.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at: team@fallowworkshops.com.